ANDROID TV / GOOGLE TV
Install from Google Play
Use the official Play listing on a supported TV. Choose Install, then open the app and start with Free.
Get it on Google Play Google Play checks device compatibility.THE HOME SCREEN IS YOURSAndroid TV & Fire TV launcher.
Android TV & Fire TV launcher.
Made yours.
No ads to navigate around. No one else deciding what belongs up front. Just your apps, your space, and a calmer way to get watching.
Need help setting up the Home button? PRO / ONE-TIME UPGRADEMake more of your TV home.Pro · $9.99 USD once Seven layouts, Studio editing, custom looks.Explore Pro
Ad-free · Free to start · No subscription
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FIND YOUR FIT
Looking for the best Android TV launcher for your setup?
Start with your device and what you want Home to do. Installing a launcher and making the remote’s Home button open it are separate steps.
Android TV or Google TV?
Try the app as a regular launcher first. If you want the remote’s Home button to open it, the optional Launcher Manager setup depends on your TV’s debugging support and manufacturer restrictions.
Explore Android TV setupUsing a Fire TV Stick?
Fire TV has a separate, built-in, opt-in redirect for Home. It requires a one-time ADB permission and does not uninstall Amazon Home. Results vary by Fire OS and firmware.
Explore Fire TV setupA DIFFERENT KIND OF HOME
Turn on the TV.
See what you came for.
Less interruption.More of your own world.
BUILT AROUND YOUR APPSEverything in its place.
Everything in its place.
Nothing in your way.
TVApplaunchЯ starts with a simple idea: the best home screen is the one that feels like yours, not a storefront.
01 / THE EVERYDAYYour apps take
Your apps take
the lead.
Keep favourites close, find recent apps quickly, and organise your home into rows that make sense to you. Start with Free and build from there.
See Free & Pro
HOME 20:42YOUR SPACE, READY WHEN YOU AREGood evening.
Pick up where you left off.
YOUR FAVOURITES01 / 05
▶Watch
▥Films
♫Music
◉Live TV
▦All apps
A SCREEN THAT FEELS DIFFERENT EVERY TIME IT'S YOURS
02 / THE FEELING
Set the mood.
Choose from built-in looks. Pro opens up your own wallpaper, fonts and deeper appearance controls for a home screen with your fingerprints on it.
03 / THE CONTROL ROOMMake room
Make room
for your way.
With Pro, use the web Studio to arrange a layout draft, manage assets and backups, then send a saved layout for review on your TV. Studio theme presets are free to use; they are not paid packs.
Open actual Studio preview Example apps shown. Studio displays a website draft, not a live TV view.
CHOOSE YOUR SPACEFree to start.
Free to start.
More yours with Pro.
Free is a full, ad-free place to begin. Pro adds more ways to shape it: all seven layouts, a visual web Studio, and control across multiple TVs. One payment, no subscription.
01 / FREE
Find your way home.
An ad-free home for your apps, with four ready-made layout themes (Classic, Gallery, Minimal, Sidebar), each in dark, ocean, warm and light. Your installed apps keep their own wide banners.
How to install02 / PRO
Make it unmistakably yours.
Unlock all seven layouts, unlimited custom rows, up to six profiles, custom wallpapers and fonts, and visual editing with Studio sync. Includes 15 AI wallpaper generation requests; additional requests cost separately.
Explore ProTHE DIFFERENCE, AT A GLANCEStart simple.
Start simple.
Go further when you’re ready.
Free stays useful on its own. Pro is a one-time upgrade for people who want more control across their screens.
Four ready-made layouts. Choose your favourites and organise up to three custom rows.
HOME 20:42YOUR SPACE, READY WHEN YOU AREGood evening.
Pick up where you left off.
YOUR FAVOURITES01 / 05
▶Watch
▥Films
♫Music
◉Live TV
▦All apps
Arrange apps, customise your look and sync a saved setup. Cinema, Dashboard and Ribbon layouts are also included.
Actual website Studio editor showing a sample draft—not a live TV view.WHAT’S INCLUDEDFREEPRO
Ad-free launcher and app organisationIncludedIncluded
Ready-made layouts4 layoutsAll 7 layouts
Custom app rowsUp to 3Unlimited
TV profiles1Up to 6
Studio visual editing and TV syncNot includedIncluded
Custom wallpapers and fontsNot includedIncluded
TV activations per Pro codeNot includedUp to 5 TVs
Private asset storageNot included500 MB
AI wallpaper generationsNot included15 included; extra requests cost separately
PRO / ONE PAYMENT$9.99 USDNo subscription. Check final amount and currency at checkout.
See Pro & compatibility Free remains ad-free. Pro features and compatibility depend on your TV model, OS and installed app version.
Features shown describe the product offering; check the installed release notes for what is available in the current APK. Preview artwork is illustrative.
AVAILABLE NOWGoogle Play.
Google Play.
Ready to install.
TVApplaunchЯ is now available on Google Play for supported Android TV and Google TV devices. Install it from the official listing and start with Free. Fire TV users can use the signed APK and our installation guide.
Get it on Google PlayTVAPPLAUNCHЯAVAILABLE NOW / 01
NOW ON
GOOGLE PLAYInstall from the official listing.
Start with Free on supported TVs.
GOOGLE PLAYInstall from the official listing.
Start with Free on supported TVs.
ONE SIMPLE UPGRADEPay once.
Pay once.
Keep it yours.
No monthly fee. One Pro code unlocks the tools to personalise and manage your Android TV setup.
TVAPPLAUNCHЯ / PRO
$9.99 USD / one-time
All seven layout themes and the extra Studio looks, plus control over wallpaper, type and your online Studio. Studio looks are included, not sold separately.
One-time purchase No subscription Activate with your code Pro support tickets
Required before checkout
Important compatibility information. Installation, functions and Home-screen features depend on your TV model, OS version and manufacturer restrictions. Future updates or third-party blocking or removal may prevent installation or use; ongoing compatibility is not guaranteed. Read compatibility and consumer rights. Your statutory rights and applicable refund remedies remain unaffected.
Check the required box above to enable Get Pro.
Purchases are subject to our Terms of Service. Our Privacy Policy explains how we handle your information. The compatibility checkbox does not waive your consumer rights.
Secure checkout by StripeCheck the final amount and currency before paying. Stripe uses the email entered at checkout for Pro code delivery and recovery; save the code shown after purchase even if email delivery is delayed. After payment is confirmed, install and open the TV app, start with Free, then on the TV choose Menu → Settings → Licence & Pro → Enter Activation Code. Older app versions may call this Upgrade to Pro. Open Studio afterward with the same code.
GOOD TO KNOW
Before you settle in.
01
Do I need Pro to use the launcher?
No. Install the TV app and start with Free. Pro adds deeper personalisation and web management.
02
Is Pro a subscription?
No. Pro is a one-time purchase. Google Play shows the final amount before an in-app purchase; Stripe shows the amount and currency for website purchases.
03
Is it on Google Play?
Yes. Install TVApplaunchЯ from the official Google Play listing on a supported TV. The signed APK remains available for Fire TV and other sideload installations.
04
How do I use Studio?
Use your Pro activation code to sign in to Studio. Website customers enter their code on the TV first; Google Play customers can purchase or restore Pro on the TV and use the Studio activation code shown there. Theme presets inside Studio are free.